A Beginner's Guide on How to Syndicate Articles




You have a business. And you have a web site for that business. But you are lacking the desired traffic. You want to get the word out about your site. For this reason, you choose to write articles that are intended for marketing. Your problem now lies on how to syndicate those articles?





Step by Step



There are many ways that you can go about in syndicating your articles. Here are only some that you can consider as your basic guide especially if you are new to the concept.





1. Good content



You have to tap on to your target market in the very vast cyber world. And how are you going to do this? By providing what they are looking for. For example, you are selling mattresses and you want to capture people in the medical industry. Your articles can go like tips to finding a good mattress after an endless shift, or how about the medical benefits of a good mattress for someone in the medical field.





Those were just samples and at top of the head thoughts. The idea here is to know who you want to listen to you and make sure that they will really do.





2. Usually, the articles are short, from 500 to 2000 words depending on the requirement of the article submission site. The way to do is to establish yourself as an expert in the field of interest where you will be able to tap the kind of market who will be interested in buying the products that you are offering.





The articles should not be directly promoting your products. You may get banned from the article submission sites if you do so. There is an allotted space for you to advertise your web site and that can be found on the author's bio. You can link that to your web site so the people who will be interested with you and what you have to offer would know where to go.





3. Decide on the article submission site



Use the vast resource available on the web to know what these good sites are. Stay away from the spammy type. You wouldn't want to be associated with such. Track down which sites rank higher and which of them cater to the people whom you are targeting. Enlist on those sites and start submitting good articles.





4. You can also syndicate your articles to offline mediums such as newspapers or magazines. You will be able to tap onto a larger field this way. And you can also direct those people to your web site address.





5. RSS



This means Really Simple Syndication. This will distribute your articles widely suing an automatic process. Not only will you able to reach a broader audience, you will gain important backlinks to your web site.





At this day and age, syndicating your articles is easier. You just have to settle on how you will go about it. This will help you a lot in promoting your business because you will be able to get noticed by more people.





Now that you know some of the steps on how to syndicate your articles, you can start on pounding your brain and the keyboard to create articles that will really be helpful in helping you achieve your goals.


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The Basic Guide on How to Write Articles




If you have just discovered the many routes that you can take with regards to online marketing, you may be faced with many questions. One of them and a very important one is how to write articles.





The Rule of the Game



Writing for the internet is very different from getting your daily dose on blogs and other creative venues. Yes, this also requires a lot of creativity on your part but it caters to a specific market, people who doesn't have much time to spend reading the 500 plus words articles that you are presenting to them.





Your role now is to get their attention, make them scan through your materials, get your point and get them hooked with what more you have to say then what more can you offer to them.





Basic Guide



You need not be too academic when it comes to writing articles. Besides you are not writing a research or term paper. You just want to reach out to potential clients to help them in avenues wherein you could reach out to them in relation to whatever business you have.





1. Good content





Your writing doesn't have to be too technical that people would have to consult a dictionary just to grasp your thoughts. You have to create functional articles that will be easy to understand and people will be able to relate with.





2. Conversational tone





Talk to your target market through your articles. You've got to establish a connection with them. And this can be achieved through the manner that you present your articles. You have to make them feel like you are a friend that they can turn to if they are having problems in some aspects of their business.





3. Excite your readers





You are not writing to win awards so avoid the boring matter of fact route. Keep the tone bubbly and easy to grasp. Create headlines and catchy tag lines in order for you to keep your probable clients interested.





4. Short paragraphs





Short paragraphs are intended for easy reading. This will especially be helpful for those who don't really have the time and are just scanning for interesting finds.





5. Provide benefits





Make sure that after reading your piece, the reader will get something out of everything that you have said. Such knowledge should be useful to them and will make them interested in reading your future articles as well as your other products and services.





6. The importance of you





Use the word you throughout the article. This way, the one who will be reading it will feel a sense like you are directing them because they are important. It will be easier to capture their interest this way.





So you think you can write now? Why are you doing this anyway? The one thing that you have to take note is that you are doing this to drive traffic to your web site. You have to make as many people aware about the products that you are offering and lead them to you. This can be achieved further by providing good copies at the resource box or at your author's bio section on each of your article.





So make sure that you master how to write articles before you plunge into submitting to article directories. This way, there are better chances for you to create impressive ones that will help you propagate your purpose.


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Can Article Marketing Help Your Business




Can article marketing help your business? The answer is yes because not only are you able to post your articles for free but you get to reach a specific audience that is interested in your product or service.





Article marketing can help your business the minute you submit these to different article directories. If these are approved for posting, people will be able to visit your site or may want to get in touch with you as they click the link or look at the resource box.





The resource box is usually found at the bottom of the web page. Here, writers can put their name, website and email.





If your article had a significant impact on the reader and they would like to post your article in their websites, they can do so which means more people will be able to see your work without you having to do anything.





Articles that are posted in directories usually ask you for keywords so this can easily be found when someone visits the site. These keywords are also given to search engines so if people type it in, your article will also appear and they will be able to view it.





Another way of getting people to see your site is giving this in the form of a report or e-book to potential customers. With all the information there, that person will surely want to know more and get in touch with you in the future.





People who are serious about article marketing have to venues where the articles can be displayed. The first is high traffic distribution sites while the second is submitted to highly relevant niche publishers. The difference between the two is that although the second will not be read by many, it will be easy for those who run this site to refer qualified visitors to the author.





It doesn’t matter if the article you are writing about is for a small, medium or large business because there are ways to promote it. For instance, if your article is for a small restaurant, you should put in the title something related to the location of the establishment. The same goes for the medium and large scale business. The key here is to come up with a catchy title that your audience can relate to.





Of course there are other ways of promoting your business such as paying for pop up ads and meta-tags. But why would you spend when you can get this for free? So, take advantage of this free marketing tool and see what it can do as it has done for others. You surely wouldn’t want to pass up on the chance so write something about your business or get someone to do it for you.





Is article marketing better than conventional print publications? The answer is yes because people will easily find your article by typing in some keywords. Print publication on the other hand is difficult because you will have to browse through how many back issues of newspapers and magazines just to find it.





Also, conventional publication is only relevant to the time it was written. The online form will be there for many years ahead as this information is stored somewhere in the cyber space. Just make sure this is updated if something new comes along so you are sure that article marketing is able to help your business.


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Article Marketing Must Always End With a Resource Box




When we look at books in the store, we always see the cover with the title and the name of author printed on both the front and the side. In article marketing, details of who wrote it the article and other important details about the individual must always be placed at the bottom which is known as the resource box.





The resource box is the “author’s bio.” It is also called “sig” which is short for signature. There are certain things that should be placed here which you must never forget to include so people will know who you are.





First, is your name. Some people use their real names while others use a pen name. If you are a doctor, mention your title as well because this adds credibility to your article.





If the article that you wrote is promoting a business and you want others to see your previous work, don’t forget to indicate your website address.





To create a teaser, you need an elevator pitch which is usually composed of 1 to 3 sentences that gives a brief summary of what you are offering.





You will also need what is known as a call to action which is much shorter than the elevator pitch. It could be something like.





"If you want to know more about my product... visit http://www.mysite.com."





Other items which you can include in your resource box could be the ezine subscription address. This will allow you to send them fresh articles and information about new products which you are selling. If you decide to do this, make sure there is a separate ezine subscription address.





Your contact information can also be included in the resource box. This will allow people to contact you by phone if they want to avail of your services since you won’t be in front of the computer 24/7.





There is also the free report which will strengthen or justify your call to action.





Some things which should not be added to your resource box include a list of previous websites which you have worked on in the past because this information may not be relevant to the article you have written. Given that the resource box is not a resume but merely a short summary of who you are, you should not mention every accomplishment you have ever done because no one cares.





If you post your article, make sure the ads are applicable or related to your topic otherwise don’t post any at all.





Don’t make the resource box too big because what you want the readers to focus on is what you painstakingly wrote. As much as possible, this should only occupy 10% to 20% of the webpage.





Article marketing is a give and take sort of agreement because you contribute articles which reach out to a specific audience in the hopes that people will be able to visit the site without any cost to you. The resource box which is found at the bottom of the article is the key to making this happen so it is important to put your name, website address, elevator pitch and call to action.





So in order for you to reach a larger audience, it is best to post your articles in different sites.


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A Return on Your Investment and More with Article Marketing




Most businesses want to get a return on their investment in the soonest possible time. This may take 6 months to maybe even years depending on how much capital you started with and the success of the business. One way to get a return on that investment and more is with article marketing.





Article marketing is an advertising tool which is free to use by just about anyone who wants to promote their business. All the person has to do is write a few articles and then put a link to their site.





But it is not enough to just upload the articles. In order to see if it has helped with the business, there are two ways to measure it.





First, you can check if traffic has increased after the articles were uploaded by signing up with a site that monitors this as their service.





But since some of these people will not buy that very minute, you can get back to them on that by offering them the chance to become a member by signing up and getting a special report. To make this work, you have to get their email address so this can personally be sent to them.





From there, you can keep them updated on new developments such as new products or services. Who knows, they might buy an item from you next week or next month. If they are very satisfied with it, this will surely be recommended to their friends so you don’t only make sale but also get to establish a regular clientele.





If the traffic has not picked up, find out the cause. Were the articles you wrote informative? Did you use the wrong keywords? Are you promoting something that is relevant to the times? There are so many possibilities. For those who want more exposure, try to post your articles with links to your site to other websites.





The other way of looking at things is called profit per sale. Good or services have expenses. You spent some money on developing your website, finding a webhost and maybe even getting an article marketing service provider.





By looking at how much you have sold on a monthly basis and deducting this from your expenses, you can tell if you are making a profit or you should work harder. It is simple mathematics to see if you are in the red or green and should things look good for you, then the challenge now is maintaining it.





The two ways of measuring whether or not you are making a return on your investment for article marketing is applicable for any business. One way to sustain that is to add new content and new products to your business.





It will also be a good idea to post your articles in other sites so you get to capture a larger share of the market which translates to sales.





You have to be realistic when owning a business. Naturally it will take some time for sales to pick up so don’t panic if things are not going as progressively as you hoped. One way to help you get a return on your investment and more without shelling out additional funds is with article marketing.


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How to write great articles for article marketing




Article marketing is the new way to promote products nowadays. After all, what better way to reach the target market than to produce materials that directly affect them and articles that they can directly relate with. For instance, if you have a product that treats diabetes, one way to reach your market and reach your target audience is to write articles that will benefit them like tips on how to prevent increase in sugar levels.





This is especially true with the range that the world wide web has brought us. With the faster connection and the amount of information that one can get with a single click of the mouse, more and more people are starting to recognize the importance that article marketing in raising the awareness of consumers.





In recent years that article marketing has gone online, it has not only been used to promote products and services over the internet but also in promotion of the site itself. Site owners use the articles that they have in their sites to increase their ranking in search engines like Yahoo and Google. The more articles they have that correspond to the keyword being searched on, the better their ranking will be in the search results.





This is done not only to increase the viewers that will be able to look at the sites but also the advertisements that will be placed on the site. More viewers and visitors of the sites will also mean more advertisements on the sites. This will mean more revenues for the site as they get a percentage for every person who will click on the advertisements.





But the proliferation of articles in the internet has lowered the quality of the posted works. More and more articles are being posted without proper editing. There are many articles that have wrong spelling and wrong grammar. There are also a lot of articles that have been copied from other sites. Some will be copied verbatim while other articles will only get the essence of the piece.





But you don’t have to sacrifice quality over quantity. Even with a lot of articles to do, you can create great articles. Here are some tips on how to do it.





1. Write as if you are talking to your readers





The best way to make your articles easy to read is to make it conversational. Write the articles in such a way that you talking to your readers. This way, they will be able to relate more with the article and absorb the piece.





2. Use simple words





There is no sense in using words that can only be found in the dictionary. After all your readers are not scholars who have a wide vocabulary. Articles that use complicated words are also boring to read and hard to understand. By using simple words, you can create a connection with your readers right there and then. That way, you will be able to accomplish what you came out to do, inform readers and promote your product and site. Besides, if they did not like the article, will they be coming back to your site?





3. Write short articles





You are not writing a novel. With online content, shorter is better as most people who use the net will have really short attention spans. They will not have the time or the patience to weed through the additional words that you added just to lengthen the article. As much as possible, make short succinct articles that go straight to the point.


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How to Go About Writing Article on Internet Marketing




Going over an article on Internet marketing, you will gauge how the term has changed through the years. It used to be focused on ad placements. The way to do it then was to create a web page and place banner ads on other sites so that you can have links to your own sites.





There are also some money making scheme that evolved wherein you are advised to join a program for you to earn through the Internet.





But as of today, Internet marketing has become synonymous to advertising. And the best way to do this is through creating valuable articles. This way, it is less costly especially if you have the knack for writing and you are going to create your own materials.





Writing the Articles



Writing for the web is a lot different as compared to feature writing on magazines or even in the newspapers. This can be easy to do once you get the hang of it. All you've got to have are ideas about a specific topic that you want to become an expert on. But if you really do not have the knack for this craft, you can always hire freelancers to do the task for you.





First thing that you have to remember when writing the articles is that you must have a specific audience in mind. You will address your materials to them. You are vying for their attention that is why you are writing your articles in a way to reach out to them. This is the kind of topics which they are interested to, so you write about it until you are considered and expert. That will not be hard to do especially when you have good content which your target market is always on the lookout for.





You have to be subtle in promoting your own web site, products and services. This rule applies when you get your articles published on different submission sites. Most of the time, you will be allotted a box, an ample space wherein you can create an author's bio. That's the part where you can have a link to your site. The idea here is when you already got the trust of your readers, they will be interested enough to click on your specified links.





Take note of the word count. Other submission sites would accept 300 or so words for articles. But most sites prefer 500 to 550 minimum word count. Read the rules thoroughly so that you won't get banned from any of those useful sites.





Also be careful in using keywords. Do not use it too much to the point that it will annoy your readers. Stuffing your articles with keywords will just make your readers turn away from your materials as long as your motives become very obvious.





Lastly, choose an article submission site that ranks high on Google and in Alexa. You don't want to submit your work on spammy sites. That will not do your business any good. You can also study where your competitors do their submissions. This way, you can zoom in on those sites and start on your submissions.





Read through an article on Internet marketing just like this one before you plunge into a territory which is still unknown to you. This way, once you've entered the battle, thetre will be no turning back.


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4 Secrets to Article Marketing




Let’s say you started up your own business. The only way for the business to succeed rather than fail is for you to promote it. You can do this by paying for advertisements or get the same attention for free through article marketing. To help you get started, here are 3 secrets.





1. First, you must come up with a catchy title to promote your business. Ever heard the line, “Curiosity killed the cat”, in this case no one is going to get hurt. But could you just imagine what would happen if people would like to know more about the article just by reading the title? It would also be helpful if you use keywords so people who type it will see your article. At the same time, you can mention the benefits of what reading your articles can do for them.





2. Second, make sure that your article is well organized. Instead of just writing your article paragraph by paragraph, maximize the use bullets or numbers to stress important points. This will make their reading experience a memorable one because they are able to remember it.





3. Third, your articles have to be informative and not just impress the reader. You can do so by using simple words instead of using big ones by putting this in a way that the average person can understand. You may have had an experience at the hospital where the doctor told you of your condition using some medical term that sounds serious but in English simply means you have a stomach ache.





Once you finish writing the article, read it over and see if you understand it. Better yet, give this to someone and see what they say. If there are some concerns, edit it because although you may be an expert in this matter, your readers may not and the reason why they want to read it is to learn more about what you have to offer.





Don’t forget to check on your article to see if there is anything new you would like to add. This is where variety comes in as there are different ways of stressing a point when the bottom line is that you want people to visit your site.





You can get new information by joining and posting in online forums and blogs. Some even put snippets in their articles. You should add something daily and don’t forget to put a link to your site.





4. Lastly, each article has an article summary. Most websites require this so in just 3 or 5 sentences, get down to it and say what your article is all about and why should they spend their time reading the entire thing. If you don’t put any effort here, you may have already lost the opportunity to make it look interesting for the reader to find out more.





Promoting your site thought article marketing is very easy. You just have to follow the 4 secrets mentioned and then use this to your advantage. Again, you need to have a catchy title, make sure it is well organized and informative so people will be encouraged to visit your site.





If done properly, you will undoubtedly get more traffic which is what this form of advertising is all about.


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The Whole Concept Behind Internet Marketing Articles




Every business must have a strategy on how to spread the word out about its products and services. It doesn't matter if it is an online business or an offline one. If it is sales that you want to achieve, then you must do everything to market out your products and services. One effective way to go about this is through Internet marketing article.





Business Strategy





Look at your own notes. How do you plan to promote your business? It doesn't really have to be a big time venture that would eat up most of your budget. You need to be practical. Times are hard and not everybody can afford the likes of a broadcast ads.





Now you have two choices when it comes to affordable advertising. It is either you use the print medium or you take advantage of the Internet age. The cheaper means when it comes to print ads are the direct mailing pieces like postcards, catalogs, brochures and flyers. The idea here is to find the right printing company to process your materials.





If you will choose the second route, this will be much cheaper but you won't really able to track down certain names on a targeted list just like how it goes with direct mailing. But the advantage of this is that many people are browsing the web and you can tap all those people to become your probable clients.





Sit Down and Write





This is how most business owners do it these days. They create good contents, establish themselves as experts in their chosen categories and invite people to click on their links leading them to their web sites.





How do you go about this? You have to choose what areas or categories you want to focus your articles on. Make sure that your intended target audience will be interested on those categories. This is already minimizing the wide range of types and kinds of people who will be reading your articles. This is just like you are making sure you are talking to the right people.





Choose the right article submission sites. Do not submit to every site that offer free article submission. Your business must first be associated with good choices. And this is the first choice that you have to make. To help you with your decision, you can join web forums about such topic. You can also check the Google ranking of the site. Check out also its Alexa's ranking. This way, you will know what sites get high volume of traffic.





Stay away from the spammy types. That will not do you any good. Yes, your articles may have higher chances to be crawled. But who would want to read materials that are rich in keywords but lack sense? You must convince people that you can help them. You must gain their trust. This way, there are higher chances that they will click on the links that you will provide on your author's biography box.





Your author's bio is a small space allotted for you to tell people who you are and convince them that you are that good that they must click on your link to find out more. This is the whole concept behind Internet marketing article.





This was created to help you promote whatever kind of business you have by first piquing people's curiosity then leading them your way, or in this instance, your web site.


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The Importance of Article Marketing to Improve Business




Writing is a passion. It is a profession. It is a craft. It can be a hobby. It can also be a marketing tool. How? If you have a business and your aim is to get the word out about you, one way to go about such task online is through article marketing.





Marketing Strategies



If you own a business, whether it is a startup or a big company, you would always think of ways to promote your stuff. This is the main reason why creating web sites are popular these days. More and more people are getting hooked with how the cyber world works wonders.





If you own a web site, the next thing that you will think about is how to drive traffic to it. Just like how you do it offline, you have to reach out to your target market and lead them into clicking your URL.





Article Submission Sites





With the advent of many credible article submission sites on the web come entrepreneurs who are seeing opportunities open for them to speak out and pique the interests of their potential clients.





And how do you go about this?





1. You create good contents. What does this mean? For example, you are a printing company who caters to business people and professionals. You offer postcards, business cards, brochures, newsletters and the likes. When you write the articles, you will not only think about ways to design your postcards, you will go and direct the material to your target market. You can write an article about ways to design your postcards to help your food business.





This way, you already are capturing a niche market. These people will be interested with the products that you are offering. They will be more interested if they will get a view of how they would be able to utilize such tools. And the perfect avenue for you to do so is through the good and functional contents that you make available for these people.





2. Take time to fill out your Resource Box





When you submit articles to directories, they allow you a space to have your author's biography. No, this doesn't mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients.





To do this right, include your name, your web site address, a tag line or your business' unique selling proposition and a call to action for your readers. This is the venue where you will promote your own stuff and lure them to click on your links.





Now do you understand why it is important to create quality contents for this purpose? People must trust that you can deliver what you have promised. They don't know you. But in establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them. You cannot achieve that with crappy articles.





If you don't have the knack for it, you can always hire freelancers to do the job for you. This way, you will be able to provide article marketing to submission sites while you reap the benefits of such move through time.


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How article marketing has changed online research




Article marketing has become an overnight online sensation. Before, the use of articles for promoting products and services is only done through newsletters and leaflets that are being distributed through mail or through flyer giving. Article marketing has also crossed over to the newspapers and magazines with more and more articles coming from companies that have products to promote.





In recent years however, article marketing has been widely used over the internet to also sell products, lend credibility to the site and to increase the site rank in search engines. Article marketing now does not only promote products, it also promotes the site itself. Through the use of these articles, the rank of the site in search engines like Google and Yahoo, will increase.





The use of article marketing is actually one of the reasons why the world wide web has become a treasure throve of information. In order to promote their sites, site developers and owners will need to submit fresh materials everyday. This will increase their page views fro site visitors as well as improve their site rank. With your website appearing in the first page of a search engine result, you are guaranteed more views and of course the support of online advertisers.





But the wide use of articles for site rank has made the quality of the articles suffer. Just look at the way article are written when you click the sites in the search engine results. Most will have the same exact content as the other. Some may not be the verbatim version but the principles and essence of the article is the same. A lot of them will have typos on the articles as well as misspellings. Articles are also not well-written. They will have structure problems, cohesion problems and of course mistakes in grammar.





Another problem with the articles found over the internet as a result of article marketing is the absence of a byline. Without a byline, the articles will not have any credibility and reliability. When before medical topics are written by doctors, now most of them will only be done by individuals who also research over the internet.





Because the idea of the websites is to promote their sites and to increase the rank, they are coming up with articles that are written just for the heck of it. They are not anymore in the mission of providing information to readers. What they are doing is for their benefit. This is why some of these websites will also feature information that are unreliable.





Only a couple of websites feature articles that are bylined. There are also sites that may not have any bylines but are being kept by people who are experts in the field. This is why it is also important to check the websites first before you cite them for your research. Sites that are being maintained by the government will of course have pretty reliable content. The same goes with international organizations like those of the United Nations. Some local sites being run by non-profit organization also have reliable content. Medical sites that are maintained by universities and hospitals are also great sources of information.





Before you research over the internet, check your sources. Article marketing online has definitely changed the way we do research. It might have made researching easier but it made discriminating harder.


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How Things Work in Article Marketing




Article marketing is a very cost efficient way of getting people to visit your site in the hopes that they will your product or service. In fact, there are many sites these days where you can post your articles and this is how things work.





Keep in mind that most websites have already posted what topics they are looking for. So before you submit your article, check if your work is relevant to what is being asked for.





Most websites set guidelines as to the kind of articles that can be submitted. This may include a maximum number of words, that the article is original and not copied from someone else’s work, must have proper English grammar and so forth. Again, read the fine print before you submit your articles.





Some sites that you submit may reserve the right to edit your content while others don’t. If this is their prerogative, there may be some changes to what you wrote and there is nothing you can do about it.





You don’t get paid for any of the articles you post on the website because article marketing in essence is a free form of advertising and exposure. The best thing you can get from submitting articles is that people will know about you and the product you are selling as you have a resource box at the bottom of the page which people can click after reading the article. The resource box includes your name, website address, contact number and email.





If the article you wrote is no longer relevant, this may be pulled out so there is space for other writers to post their own articles. This is the reason why you should review your articles regularly so you can add new information to keep up with the times.





So how do you publish an article? Most websites will require you to sign up and become a member. Don’t worry because this is free and you are simply filling up the form to create an account with them.





For writers who are just starting out, you will probably be allowed to submit 10 articles first. Your article will then be reviewed by their panel of writers to check if the articles’ authenticity. This may take a day or two but not longer than a week.





If this was original, then you will be notified by email that your article has been accepted. Should the allotted time pass and you haven’t received any word from there whether the article was approved or not, send them an email to follow up the status of your pending article.





If you are able to submit 10 articles and want to submit more, you have to express your intent to do and once approved, you will be able to send as many as you want as long as you continue to follow the guidelines that were set.





How things work in article marketing is very simple. You write an article based on a topic of your interest and then post it in a site that wants information pertaining to it. You may not be compensated for the hard work you put into writing the article but you can be rewarded in other ways especially if this creates more traffic to your site.


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Problems in article marketing




When you click on search engines, your three keywords will literally result to a thousand of websites. You can thank article marketing for that bit of fact.





Article marketing is the use of well-written articles to supply information on a topic that is closely related to a product. For instance, if you are selling a medicine on diabetes, a great way to promote the product and to catch the eye of people with diabetes is to write an article about diabetes! That way, your target market will be caught.





Articles used for this type of marketing will often include a bio box that will list down the company, the product and the contact details. Some will even have pictures of the product beside it. Quality articles that are used in this field are often informative and short. After all, you want to keep them interested and not bored them to death!





It is not surprising that in recent years, the world wide web has caught on to its effectiveness. Article marketing now has become an online phenomenon. More and more articles about a variety of subject areas are being uploaded everyday over the internet. People who have websites have turned to articles to increase their page views.





In turn, they are supported by online advertisers who rely on their page views for advertisement views and consumer awareness. Search engines also rely on the articles submitted to their directories to rank websites during a search. The more articles in the directory, the better the rank.





But the use of online article marketing has lowered the quality of the materials that are being posted over the internet. Instead of the well-written articles that inform consumers about a relevant topic, websites post materials that are haphazardly written. Check some of the websites that come out from the search engines and you will see just how much the quality of the Internet articles have lessened.





Some articles on the Internet are copied from another website. Even though they have different first paragraphs and introduction, the essence of the article or even the body will be the same exact same thing. Some rephrase the original article but when you read it, you will see that the concept and the principles being discussed are often the same. This is why there are a lot of duplication when you research over the Internet. Some will even present an entirely different topic after the second paragraph.





Another problem is the structure and grammar of the articles posted. Most of the articles nowadays have really atrocious grammar and several wrong spellings. Typos are also pretty common in websites. The structure of the articles is also not well-done, leading people to think that the people who wrote them are non-writers.





Reliability is also another problem that has cropped up with article marketing. Since articles are written primarily for the search engine rank and the page views for advertisers, most articles will no longer contain any authors. This is considered unreliable sources especially for people who are researching technical pieces. Only a couple of websites have articles that carry bylines.





This has affected the reliability of the information that are gotten from the Internet. Some in fact cannot be trusted at all especially the sites that are not so well-known.


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An Overview of the Concept behind RSS Feeds




RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have same meanings. The first time you see this, it may appear complex. But as you go along on your information gathering venture in the cyber world, you will encounter this many times. Have you ever tried clicking on one?





Click and You Will Receive



You can compare RSS to a website or blog that offers web surfers something to read or a news feed of vast information. Everyone can opt to add what information they like for free to their own news reader. It can also be displayed on your PC's desktop or in the web browser that you are using.





So if you have click on the information provider of your choice, the news will be given to you as they come so you no longer need to check the site back for any updates. This made it easier for web users, especially those who were fond of subscribing to newsletters of their chosen site. It eliminates the hassle of checking your email everyday just to know if there is any update on your preferred site.





The concept behind this can be compared to how you want to get your newspapers. You can't afford to go to a stand everyday just to buy one. It will be easier if you will get your dailies delivered to you each day. By clicking on the RSS feature of the site of your choice, the news will be made available at your PC's desktop as long as you are connected to the Internet. All those information could be read or ignored, ready to be shared and printed.





It is easy to use. As long as you a connection and a web browser, you are ready to go. You can filter through the information and click on the topics that you find interesting. You can customize your choice and delete or add something every day. It is that simple. You will get all the information you want on a daily basis without having to go through all the individual web pages.





Trivia Time



Did you know that RSS was invented by Netscape? They used it at the time when they were struggling to enter the portal biz. They wanted the RSS .90, an XML format, which would make news gathering and adding those on their site a breeze. After a time, they came up with the RSS .91 but discontinued when they didn’t push through with the portal business.





This is where UserLand Software picked it up. They didn't stop developing the idea. They had versions like .92, .93 and .94. They then developed their own interpretation of the original idea through the RSS 1.0. This is still being developed and as of late, they have the RSS 2.0.





Source of Information



You can also utilize RSS on your own web site. But rather than updating the feature manually, you can choose to use a tool like Weblog. This will automatically create the headlines, the links and descriptions.





At this day and age, information is vast and scattered all over the web. And as days go by, it becomes easier for people to choose the kind of information that they want to be given to them whenever they need such. Thanks to the ever developing concept of RSS Feeds.


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Basic Guideline about Article Directories




The Internet has given birth to a new way and purpose to article writing. It used to be solely for the love of the craft and the glee that a writer feels when their work gets published. But the cyber world has created concepts like article directories that prompted business people to think about articles in a different way.





Marketing Your Biz



Have you ever tried writing articles for directory sites? The first thing that you have to do is to establish yourself as an expert in your chosen field of interest. This doesn't actually mean your personal choice but rather the one related to whatever your line of business is.





You see, this is all about spreading the word out about your business and promoting your products and services. But you will not do such task in a bold manner. Creating articles is a subtle way to let people know about you, get interested with the information that you are giving or writing about, then click on the link that you provide them with.





Why is it important to write good contents? Not because you can submit to these directories for free means that you will no longer care about the quality of your work. You need to get readers' attention. And the only way to do that is by giving them what they want. You must give them useful information that they would definitely like to know.





You must have them hooked on what you wrote for them to take interest to click the link that you will provide on your author's bio space. That link will lead your probable clients to your own web site. And there you can sing a different tune. That is the time you have to aim for the sale.





Basic Guide



You will actually find a lot of free submission sites once you delve on the task of looking for such. There are certain guidelines to each site. But here are some of the basic ones that can help you prepare and start on your articles.





1. Word count



Be very careful with this aspect. Some submission sites will reject your articles for the mere fact that you lacked some words in your piece. While others allow 300 word count for the articles, most sites prefer a minimum of 500.





2. Avoid spamming



Choose a category where you think your articles will best fit in. Do not post your material on multiple categories for each site. This will result to spamming and the site can ban you for such act.





3. URL



Read carefully what the site's guideline is about placing your URLs. Some may allow this to be included on the body. And other sites would only accept URLs if these are included on the author's bio box.





4. Language



Basically, the language of your articles must be in English. You can use other languages and look for submission sites catering to such market. This can be done if you really want to broaden the reach of your materials.





You must remain professional sounding when it comes to your work. Do not use any obscene language as this may be taken as a negative thing against you.





Choose the right article directories that you will be submitting your materials to. You can check the web page rankings on Google and Alexa to gain more knowledge if such sites have high traffic or not.


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How to come up with a good site through article marketing




Article marketing has become one of the tools that sites used to increase their page rank in search engines like Yahoo and Google; increase their site views and of course also increase their site advertisements.





To those who are not familiar with the term, article marketing is the use of articles to promote a product or create an awareness about a topic that is closely related to the product. For instance, if you are selling a product that treats hypertension, you will have to come up with articles that will make people with hypertension take notice. And what would interest them more than an article on their illness! These articles will frequently have bio box at the end, which will detail the name of the company and their contact information. Some who are writing savvy will even be able to incorporate the product's name into the article.





Article marketing used to only exist in flyers and mailings. But now with the world wide web, articles have proliferated sites. Not only are articles now used to market products, it is also now primarily used to promote the site and increase its page rank in search engines. With a good page rank, site views are better and therefore revenues from site advertisers will also be good.





The use of articles for this has however led to problems in article quality and reliability. Articles now have become lousy in terms of the information that it gives as well as in the way it is written. All are haphazardly done, perhaps because site owners sacrifice quality for quantity.





But it is not yet too late. Here are some ways to make sure that you get quality articles for your site:





1. Hire professional writers



A lot of people can write but few can write a well-written piece that is grammar mistake free and cohesive to the topic. If you create good content for your site, not only will you have presence in the search engines, you will also be considered as a site where good information can be gotten. Just look at what happened with the wikipedia. It may be more expensive though to hire professional writers but your site will however be known for quality articles.





2. Hire professionals on the field or experts on the topic



It is good to quote resource persons in your articles. Being experts in the field that you are writing about, they will lend credibility to your piece. But of course, if you can, you should also look into hiring these experts to write the articles themselves. This will be great for the site and also a great exposure for them. They will not even ask for a fee!





3. Get editors to clean up the articles



If you cannot pay good writers to do the job, at least hire an editor who can look at the articles and clean them up for you. Depending on the kind of editing involved, editors may be expensive but having clean and well-written articles will help your site get the credibility that it needs.





4. Photos.



Article marketing is not just about the articles. You also need to make sure that you have a visual representation to accompany the articles. This will make the article visually appealing to the site viewers.


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What is Article Marketing




What is article marketing? It is a form of advertising wherein a business hires a writer or does it themselves to write short articles in the hopes that this will promote their business. These articles are made for distribution and publication which means this can viewed by just about anybody both in the print and online form.





So people will know who wrote the article, at the bottom there is usually a bio box and byline which shows the references and contact person of the one who wrote it. If the reader liked the article so much, they can get in touch with him or her which, translates to increased sales.





Article marketing has been around for quite awhile. Some say this was first used when mass print became available. In the print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This is given to a newspaper free of charge in exchange for the business’ contact information with the article. Most newspapers are happy to accept this kind of arrangement because their budget was very limited in compensating writers for their work.





The setup is not that different for online article marketing because writers may post their work in different websites as well as put it in their own. Articles that are posted elsewhere are known as an article directory.





The reason why articles posted in such sites are free is because the directory owner puts advertisements on the side and collects revenue from it. As more traffic is achieved, both the directory owner and the writer gain something from it.





Some websites give the writer the option of choosing the kind of advertising to be displayed on the page. If you don’t like the options, you can always go for the page without any advertisements.





There are differences though between printed and online article marketing. For one, it is much faster to look for a certain article online because keywords are often used for search engine optimization. This means if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.





If you think that the articles posted can only be seen in sites such as www.ezinearticles.com or www.about.com, think again because some have now used social networks to their message across. Examples of sites include Facebook, LinkedIn and Friendster. This strategy is known as Web 2.0 generation.





Some people say that the rise in the number of people who use article marketing has a negative effect because it has brought down the quality in the articles written. To prevent this from happening, you have to post articles that are relevant and informative.





Article marketing is just one way of promoting a service or product. If you don’t have enough money to market it using other means, this will be a good way to get started. In posting elsewhere or in your own website, the most important thing to do is to use relevant keywords so it will be easy for visitors to see your site.





For that, you have to think what words will a person likely type to see your site. If you are able to figure that out, it won’t be long before you will get a lot of traffic which translates to additional sales to your business.


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Some Important Notes about Article Submission Software




Marketing your business has never been easier. With the booming state of the cyber world, reaching out to your target market has become a breeze. One of the most popular ways to do this is through writing articles and send it to the directories using article submission software.





Writing the Articles



You have to start the process with a good content. Words are powerful so you've got to put them into good use. You will lead your clients your way through these articles. They surely wouldn't be led of something crappy.





The usual way to go about writing articles is to start with the word count. This is regularly 500 to 2000 words and talks about the field of your expertise. For example, you are selling furniture. On your article, you can target interior designers, home owners as well as business people on how they can make use of the different furniture. You can give tips on how to design their space using the pieces that you are selling





In your articles, you should not blatantly sell your furniture. The way to do this is establish first your expertise about the product, teach people how to use them and give them ideas of how others have utilized such.





In those article submission sites, you will have the resource box that is intended for you to create an author's bio with the link to your own web site. This is your chance to sell what you've got and make people interested enough to click on your link.





There are many free article directories available in the web. But you cannot submit in all that. It will be better if you check on the rankings of the sites that you have chosen to submit to both in Google and Alexa.





The Software



In submitting to the sites manually, you have to copy your every article, its description and your links then paste it on every submission site. This is what the software addresses. It does the job for you much easier. This is available now for the price ranging from $90 to $200.





The software will be able to do your multiple submissions at once. This comes with an auto formatting aspect. Most of these products come with the complete package including the compatible article directories that will accept the format that this software is going to produce. You just have to fill in the required details once and the software will do the rest for you.





With everything being handy, you no longer have any reason not to take advantage of this opportunity to market your products and services. The writing itself can be outsourced. There are a lot of freelancers that you could approach to do the job for you. All you have to provide them with is your goal, what you are selling, what the articles are for and some basic guideline if you have a preference with regards to the style.





The web is not only a vast resource of information. It is a vast source of people who would be interested to try what you are offering. Your task is to be seen by these people and lead them to click on to your links.





This way, you will be able to contribute with the good contents and information that can be useful for other people who will be searching for such finds. Let the article submission software help you accomplish that goal easily.


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Choosing an Article Marketing Service Provider




Writing an article is one thing but did you know that you must also choose wisely the article marketing service provider as well? This is because there are hundreds of these scattered on the web and some of these are illegitimate.





The first thing you have to do is figuring out which one of these providers are well known across the web. Some of the well known ones are about.com and ezinearticles.com. You can post as many articles as you want and the best part is that you don’t have to pay a single cent to become a member.





The articles posted should also be accessible by the major search engines. This means that articles submitted to the provider should easily be found by people who type in certain keywords using the search. If it doesn’t, there is no point submitting it since no one will be able to find it.





Some article marketing providers tell you that they will post your article in several sites if you decide to pay a certain fee. That’s great if the sites that will post this in have high traffic. One way of checking that out is going to a site like Alexa.





Alexa monitors website traffic. If the names of the sites they will promote it are not that popular, don’t waste your money signing up with them.





An article marketing service provider should be able to reach a specific audience with what you are going to upload to them. This is the reason that you have to submit these in the correct category. It’s okay if you make a mistake since they will fix it but if they don’t have this kind of system, you better look elsewhere.





Will the article marketing service provider edit the article? Some do while some don’t. But since this is your piece, it is only right that you should be the only one to do it. For those who are lazy, then perhaps this is okay. They might even translate the article into different languages so people from different dialects may also understand it. This means additional revenue for new if you are able to sell your product or service to other countries.





Articles can only be found through keywords. You should also check if the article marketing service provider uses the same to promote your articles online. After all, not everyone subscribes to information from the article marketing service provider that you have chosen.





The ideal article marketing service provider should be able to acknowledge the fact when you upload articles and when these have been approved. This will tell you right away if what you have written is already available for people to see or if some changes need to be made. Again, if they can’t do that you are better off working with another provider than can do everything that was mentioned in this article.





You only want to work with an article marketing service provider that cares about your success. After all it is supposed to be a win-win situation since they advertise in your webpage and you get to post as many articles as you want for free. To avoid wasting your time and being scammed, just follow the guidelines mentioned and everything will be just fine.


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What Does It Take To Succeed In Article Marketing




What does it take to succeed in article marketing? That is the question you have to ask if you plan to use this cost effective form of advertising to promote your business. If you think about it, anybody can do it. You just have to know some of the basics.





When we talk of basics, the article regardless of the topic should be timely, consistent and informative. This is because you want to bring value to the readers even if in the end, you are making them avail of your product or service.





This begins from the title itself because catchy ones will make the reader want to know more about what you have to say.





As you work on the first paragraph all the way to the end, write this in a conversational tone. This allows you to connect with the reader as though you are talking with them face to face. In fact, one of the best words to use is “you” because you are their advocate.





In writing the article, make sure to list down the benefits. Remember, people are more inclined to buy something if they know that there is something they can gain from using your product. For instance, you are writing an article on weight loss and you have something that can help make that happen. Just make sure of course you are able to deliver. Keep thing simple so even the average Joe can understand the message you are trying to convey.





The last part of the article should have a link to your website. Another way of doing it is to use the resource box. These two things are important because after reading your article, you want that person to visit your website. The same goes if what you are offering is a service and the only way to do that is to let them get in touch with you.





You should also post your work in other websites as well as your own so you are able to reach a wider audience. Keep in mind there are thousands of websites now and nobody will able to see your articles without the help of search engines. This is why keywords are very important. These should also be integrated to the article so choose these carefully so it will not disrupt the natural flow of content.





Don’t expect to write article very well if you have never done this before. Just like any other skill, it takes time to develop and practice makes perfect. One way to do this is to read how other writers do it and then try to apply this to your own. You can attend a few writing classes as well so you can get feedback from your instructors.





So what does it take to succeed in article marketing? Basically good writing skills because how you do it may or may not increase website traffic. Those who have tried but failed have decided to enlist the help of a professional writer instead given that they have the experience to achieve what you are trying to put down on paper.





In the end, it is all about content which should be relevant to whatever you are selling otherwise you are just wasting the reader’s time.


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How article marketing changed the face of the Internet




With the Internet the new venue for business, article marketing has become the new trend for advertising and marketing products to consumers. These articles do not only provide information on a variety of topics, it also allows visitors to see the sites. It is because of this wide range of content why it is so easy now to research over the Internet.





Article marketing, to those who are not yet familiar with the field, is the use of articles to help introduce the products that the sites are selling. These articles will often contain a bio box and a byline that will include the name of the business and the contact information. Article marketing is also used in increasing the rank of a site in search engines like Yahoo and Google.





You see, the more articles you put into the directory, the better will your site's search results will be. Of course, websites that are on top of the sites will have more visitors and in turn better sales from the increased consumer viewing.





A site that has reliable and good content will not only expect the support of the online viewers but also advertisers who feel that they will be viewed more in the website. These companies are called online advertisers.





Some online advertisers can post their advertisement for free in exchange for a percentage of the income generated by the ads or the number of views of the ad. Some sites however sell their space to online advertisers. The pop up advertisements that you see in yahoo every time you open the search engine is an example of this paid advertisement.





But this usage of articles in article marketing has also led to the decrease in content and structure quality of the write-ups. Because many sites are putting in more articles than they can finish, the articles are often haphazardly done and unfinished. Many will contain grammar mistakes and even wrong spelling. Some sites will even have unfinished articles with the paragraph all about the topic you searched on but the body of the article about an entirely different topics. It will take you a while before you can sort out everything.





The trend of article marketing has also led to a lot of copied content or rephrased content. When you try keyword search and click on the websites that come out in the results, you will notice that a lot of them will have the same content. Some will have the same exact content while others will just be a re-written version of the original that was posted.





From being used as a way to increase the credibility of the product and giving information to the consumers and researchers, article marketing has become a business that has squeezed out the quality from the articles that are posted.





Because of this, researchers on the internet have been cautioned to only check the websites that are being kept by reliable sources such as universities, government agencies, foreign organizations and research facilities. Some sources of information over the internet are not actually to be trusted when it comes to content and originality.





Article marketing have definitely changed the face of the Internet. The question is: Is it for the better or for the worse? We will have to wait and see in the future.


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9 Article Marketing Tips




Article marketing can do a lot for your business. You just have to know a few things and here are some tips to help you out.





1. First, you have to make sure that whatever you are writing about is relevant. If you know for a fact that your product could be very useful, then do some research about it and then end the article with a link to your website. Before you upload the article, check if the site you plan to put this has this as one of their topics.





2. Just like what you read in the newspaper or see on television, the article must be both timely and newsworthy. This will allow you stay in touch with what is happening in the world. One good way is signing up with a site that gives you alerts with regards to certain topics.





3. Some writers post one article and that’s it. Just like movie producers in Hollywood, you should post a sequel to this because there could already be new information available which you could share to the public.





4. You should also make your articles viral. What this simply means is allowing other people to publish your article just as long as nothing is changed and you are given credit for it. Another way of doing this is offering your writing services to others which will become added revenue for you.





5. Each article you write must be short and simple. It must be short so that it will not bore the reader. Simple so that they will be able to understand the message you are trying to convey.





6. Just how many articles must your write to increase traffic? The good news is that you only need 2 to get things started. A good title will be “ how to do something” and “ x number of tips for something.” If this catches their interest, that person will most likely click on the link to your site and then buy something. The bottom line is that it increases web traffic.





7. You can stop at just 2 articles to promote your site. If you have other products, you can write articles on it as well and then mention in the resource box. This is known as cross-referencing which a lot of webmasters allow their contributors to do.





8. Aside from posting your written work in other websites, don’t forget to also put these in your own. If you have written 10 or more about the same topic, put these together to what is known as an e-book and then pass this along for free. Again, if people like what is written there then people wouldn’t remind reading it several times.





9. Aside from posting in websites, make use of RSS feeds. There are plenty of them around so make use of it.





There are two ways to get into article marketing. The first is to write it yourself and just hope that people will appreciate your writing style. The other is to hire someone to do it. Some charge by the hour while others charge per word. It may be worth it if this increases traffic to your site.





By following these article marketing tips, it won’t be long before you get a lot of hits.


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What Lies Beneath an Article on Marketing




Are you thinking of ways to promote an online business or simply your web site? Are you an expert with regards to your line of business or profession? You need not know everything about it at all. All you've got to do is start doing article on marketing or simply put, the articles that you are going to send out to submission sites and article directories.





Article Directories





If you are new in this venture, you don't have to get too intimidated. There are many article directories where you can submit your materials to. The first thing that you have to take note is how your chosen sites rank on Google and Alexa. This way, you will gauge what sites get the most traffic. And so you can start from that idea and choose the sites where your target market can be found.





You just have to be very careful in following the specified guideline for each site. While some will accept articles even with the minimum word count of 300, most sites will only publish articles with a 500 minimum word count.





Second, look at the rules about URLs. There are some web sites that will allow you to embed URLs on the content itself. Others will only allow such to be embedded on the author's bio box. In any way, this is your chance to link the article to your own web site so be careful that you follow the specified guide of the submission site of your choice.





Watch out on how you write you articles. You must not sound like you are hard selling your web site, your products and services. Remember that the idea here is to sound like an expert giving an advice or a general knowledge about a specific topic to your target audience.





You will have a space to do the promotions. And that is on your author's bio field. You must fill this little space with valuable details. You can start with your name, your business, why they should try out your services and a call to action from the readers. You are going to place your links on this part. That will be the readers guide to follow where you are leading them to.





Writing for the Internet





Writing for the net and for the article submission sites is far from writing features for the dailies or magazines. First, it should be light to read and easy on the eyes. Most people who browse the web for articles will only scan through your pieces. So you have to get your points across even if they do not read the entire material.





You can achieve that by having shorter paragraphs. You should use the word you often as to address the reader in a personal manner. The tone must be casual and friendly, but the article itself should be informative.





Blogging about your products and services is good. But to be able to reach to a larger market, you should try your hand at submitting articles to directories. You can even link your articles to your blogs and web sites.





An article on marketing can do wonders for your business. Just make sure to follow the guidelines, create good and quality contents, establish yourself as an expert in the category of your choice and submit on the right article submission sites.


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Article Marketing Is Important




Article marketing has been used for years. From media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age.





The reason why article marketing is so important is that it will not only enhance your website with information but it will also make it go up the ranks of major search engines which all boils down to quality traffic.





This means that chances of people buying your items via the web are much higher and some of these customers might even come from out of state or from a different country.





A. You can make this happen simply by choosing the right keywords which the search engines will pick up when someone decides to look for it.





B. Another option is to send your articles only to those that cater to it. This can be done by uploading the article to your favorite online network. There are also popular article submission sites also known as directories as well as article search engines which you can submit to free of charge.





C. You can also get help from friends who also have websites and also post your articles there. The more sites you are able to advertise in the better so you get to reach a larger audience.





D. If you have written a lot of articles already, it is time to put these into categories. You can also put these all together in the form of an e-Book and give this away fro free.





E. The articles may also be submitted to ezine sites.





Article marketing is just one of the tools in promoting your site via the web. There are also meta-tags and pop up tags which happen to be very popular. The only difference is that you have to spend a few dollars in order for these to be posted in other sites.





So is article marketing important? The answer is yes because with 300 to 500 words, you are able to talk to the reader in a more personal level better than what a banner can do. Most people don’t even pay attention to a banner and just close it because many feel that it is a waste of time just entertaining it.





Perhaps the best part is that you don’t have to be an expert writer to tell the reader what your product is all about. The main thing is that you are able to say it simply so this will be easy for just about anyone to understand.





If you are having a hard time putting the words together, do some drafts, proofread it before submitting this online. For those who don’t write very well, maybe you should hire someone to do that for you by simply giving them certain guidelines about the message you are trying to convey.





People who want to search for something using the web have to type in certain keywords in one of the major search engines. If you want people to find your site, you have to put yourself in their shoes and then put in factual information so you can be trusted. This is the essence of what makes article marketing is all about and why it is so important for anyone who wants to do business online.


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Simple Ways to Start Creating Marketing Article




If your web site contains everything about your business or if it is your business in itself, well you have to hard about getting the word out about it. Have you ever heard about marketing article? This is a very effective way to capture many people's attention by way of informing them and providing them with details that they would want to know.





How to Write



Do you ever blog? Or have you written to a loved one? You are off to a good start. Everybody knows how to write. But how to write for an audience takes a different course. But the reason remains the same. You are writing because you want your materials to be read.





Professionals writers may do the task for the salary but ask any passionate writers out there and they will tell you that they are writing first and foremost because they love what they are doing. They want people to read their stuff. They want to help in a way. They want to inform.





Read, Help, Inform



Remember these three principles. These can be your guide when you've already sat down writing your first article. So when do you begin? Easy. First, what is your business about? Who is your target market? They are the people whom you are going to address your articles.





So let's say your products are flowers. You are targeting professionals, married couples, young couples. Actually, anybody can be interested with your product. You can also focus on hotel management or the restaurateurs, even funeral homes and services. You can write articles that will go like, how to improve your hotel's business with flowers. You can also write something about, flowers – your restaurant's ambience at its best.





Now that you know whom to write for and what to write about, you must also know that in Internet writing, there are rules that you must abide in order to succeed on this venture.





1. Short paragraphs





Your articles must be written for easy reading. You must understand that the people who will search the web for information don't really have much time. And added to that, they will only be scanning your articles first before they read the whole thing. Why? The web will provide them with a lot, if not better choices for the subject that they are researching about.





2. Article submission sites





You must first join in the forums regarding this matter to get a feedback of your chosen sites. You must check the sites' Google ranking and their ranking in Alexa. You must choose the ones that rank high and has a high volume of traffic.





3. Word count





Upon knowing to which sites you are going to submit your articles, you can go over their rules about the word count and abide by it. There are sites that will accept a minimum of 300 word count for articles. Others will ask for a 500 or more minimum word count. You have to check and make sure to make sure that your materials will not get rejected.





And lastly, in creating a marketing article, do not forget to fill out the author's bio box. This is your space to create a link to your own web site. This is how you earn your keep in submitting articles. Include you name, your business name, the call to action and the link to your site.


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Three Fatal Affiliate Marketing Mistakes




Affiliate marketing gives you the opportunity to make money online automatically, once you have setup your website successfully. It is considered to be a very simple and a very easy way to earn a good income with affiliate marketing. But it is not as easy as it is thought. Not all persons entering in this field become successful affiliate marketers. Those who are lucky enough to get real success in this business are few.





Here we will discuss the three major mistakes of affiliate marketers that usually make their business collapse. This will help you in earning a steady income. If you will avoid these mistakes then you can sit back and enjoy your steady and monthly “free” income.





In affiliate marketing, you get your commissions for promoting products and services of a merchant. It is the Merchant who is bound to pay you the sales commission. The duty of the affiliate marketer is to promote the products of the merchant. The merchant is the investor, who pays commissions to the affiliate marketers, when any of his products are sold.





Now take a look at the three fatal mistakes of affiliate marketers:





1. Don’t send your prospects directly to an affiliate website





Don’t send your prospect directly to the website without offering any free benefit to the visitor because there is a possibility that the consumer will not like the product and close the website without even buying a single product. Now you have lost this consumer forever because it is obvious that the next time he will choose to visit another site.





If you want your visitors to visit the website again and again, offer them some kind of free benefit like free gifts, software or e-books. You can send them a free newsletter or weekly horoscope at their email address. If you are successful in grabbing their email address, then you can send them advertisements on their email address on a regular basis too.





2. Don’t Create a Website Full of affiliate links, flashy banners and Ads





If your website is full of affiliate links, lots of flashy banners and other advertisements then your visitor may become confused and he may simply leave your website. People like to see the clear and easy to understand websites. Just put an honest product review to get the visitor’s attention. Try to put text ads instead of flashy and graphical ads. Researches have proved that text links are more successful than flashy banners. People like to see what they want and not the fancy graphics. Also the load time of simple websites is much faster in comparison to full graphics, loaded websites. People like to visit the sites that opens in seconds. So be simple and be focused.





3. Commission theft





Commission theft is one of the biggest drawbacks in this field. Although, it is not possible to eliminate it completely, you can use some tricks to minimize it. Cloaking and redirecting of affiliate links are the options for you in this situation.





Usually the affiliate links contain the affiliate id of affiliates at the end of merchant website’s URL. An example is:



http://www.website.com?aff_id=your_affiliate_id





This is not a good style. Any person can easily drop your “aff_id” part from the above link and can visit the merchant website to make sales. In this case the sales are made but you are not credited. The solution of this problem is “cloaking”. After cloaking your affiliate link will be like:



http://www.website.com/affiliate_site





Conclusion





In conclusion, an affiliate marketer should try to avoid the common fatal mistakes to become successful in this field. Always try to collect the email addresses of your website visitors by offering them some free gifts like newsletters etc. Then use their email addresses to start your advertisement campaigns. Try to design your website really simple and easy to understand for the visitors. People don’t like the fancy graphics when they are searching for something to buy. And don’t forget to cloak your affiliate links to get the maximum benefit. By avoiding these main mistakes you can start earning sooner.


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Designing Your Website for Affiliate Marketing






If you want to start marketing as an affiliate then you need to have your own website. This is the main requirement to start your online business. Your website does not have to be loaded with graphics, but it does need to be informative, simple and professional.





To make your website you will need to do three things. Purchase a domain name, purchase the hosting service and design your website to upload to your hosting server. While purchasing the domain name, try to get a name that contains the main keywords of your website. Or you may simply choose a name that you like.





While selecting your hosting company, look for reliability. Hosting companies will be responsible for the storage of your files and to keep your website up and running. Godaddy.com is a well known, reliable hosting company.





How should your website be designed?





Hire a Designer





You can hire a web designer to do this design work for you. Just ask him to make the site professional looking and clean. The easiest way to hire a designer is to use an auction website like RentACoder.com or ODESK.com. Simply type a description of your project and designers will enter their bids. You will receive many bids from different designers. Check the portfolio and rate of each designer. Select the one which is best for your work and award him your project. After getting your website you can pay him through the auction website.





Use a Free Template





If you don’t want to invest to do the designing then you can get some free templates. There are many websites on the internet that are offering free website templates. Just visit these sites and choose the template that you like. Fill in the template with you own content and upload it on your server.





Use Site Builder Tools





Another choice is to use the site builder tools. You can use “dreamweaver” and “frontpage” to make your website yourself.





Characteristics of a Good Website





Simple and Professional





Your website is meant for business, so it must look professional. It should not be over loaded with heavy graphics and lots of flashy banners. Simplicity is best. Try to use light colors. Make a nice header to show your company name and theme. The site navigation must be simple and easy. People should not have any difficulty in searching for a specific page or information; otherwise they will not re-visit your website.





Provide Search Facility





Your website should have a search box on every page to search your website. This will be a great help for the visitors that want to search for a specific product or information on your website.





Build Your Mailing List





Some affiliate programs offer you a website to promote their business. This is the ready made solution. But in this case you cannot build your mailing list. Always try to get your own website where you can easily build your mailing list to promote your business.





Your own website is the key requirement for affiliate marketing. The overall look and feel of your website should be attractive and the site must provide the information for which people are looking for. Provide easy navigation and search facilities to make it user friendly.


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What is Affiliate Marketing?




Affiliate marketing may be defined as:



“Selling products of other people on the internet”





Affiliate Marketing is a simple but powerful concept. It is known as the easiest and the quickest way of earning on the net.





The basic concept of affiliate marketing is to sell the products of other companies on a commission basis, on the internet. The affiliate marketer receives a sales commission on every sale, from the merchant.





You need to follow these simple and easy steps to start earning as an affiliate marketer.





1. First of all you need to search a market which you think is the best to start with. Health, sports, clothing, computers, etc. are examples of some hot market areas for an affiliate marketer.





2. Register with some suitable affiliate program. Choose product(s) to sell. These products are called affiliate products.





3. For every product, you will receive a specific affiliate link. Now you need to promote your affiliate link to get more and more sales. The success of affiliate marketing depends on this step.





4. Finally, after selling the product, you will receive the affiliate commissions from the merchant.







How to Choose an Affiliate Product





Before choosing any product or market, the basic thing you should always remember is that you must have a complete knowledge about the demand and worth of the product. You should choose a product which has a big demand plus it is also more profitable. There are some products which are very demanding but they do not give a healthy profit. Some products carry both the qualities and are ideal for you to start with.





Promote Your Affiliate Link





After choosing the products, you will receive your affiliate links for each product. You can use many ways to promote your affiliate link. The most popular methods are websites, newsletters, emails, blogs, classified directories etc. You can use all these methods of promotion, at the same time, for best results. There are many other tools and methods to do this. The key point is how to drive the traffic that is really interested in what you are offering. If interested and serious, people will visit your website etc, thus being greater chances of sales.





When a visitor clicks on your affiliate link, visits the merchant's website and makes a purchase, you will receive your commission. So the number of sales directly depends on how many people see your affiliate link and visit the merchant website.





How Payments are made to Affiliate Marketers?





There are different ways of paying the commissions. You can get the commissions through checks (to any country of the world). If you have an online account, then you can be paid through PAYPAL as well. International wire transfer procedure is also used for this purpose. Different merchants offer different ways to transfer money. Usually commissions are paid on the start of every month after verifications.





What is the Benefit of being a Merchant?





Merchants, who want to sell products, have two options. The can sell their product on their own or choose to have affiliate marketers. The affiliate marketers will do a promotion of the products and sell the products for the merchant. If merchant chooses to sell the product through the affiliate marketers, it takes less effort and cost to promote the products. Now it becomes the duty of the affiliate marketers to promote the products. Greater are the number of affiliates, greater are the sales for the merchant.


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